“Being a mid-sized production studio in an atypical market we need to be as nimble and cost effective as possible, expanding project and media management tasks outside of Media Composer allows our team to collaborate with the speed and efficiency we need to take on demanding jobs under tight deadlines,” said Scott Roy, SVP of Post at Trailblazer Studios, which has been beta testing MediaCentral | Editorial Management.
Enabled by Editorial Management’s new HyperBin architecture, for the first time ever, assistants and producers can create and modify HyperBins, add locators and metadata, create subclips, and perform other asset management tasks-all from MediaCentral | Cloud UX, an easy to use web browser interface, freeing the editor to spend more time creating and less time finding and managing media. Part of Avid’s latest video post production workflow innovations, MediaCentral | Editorial Management is a simple-to-deploy asset management tool that enables small-to-mid-size post production and broadcast teams to collaborate through secure, reliable and easily configured media workflows from both an integrated panel inside Media Composer®, as well as from a web browser and mobile clients. With greater integration, speed, and collaboration, everyone from small editorial teams to larger post facilities can benefit from the platform. MediaCentral | Editorial Management delivers intuitive media management in a streamlined user interface.
#AVID MEDIACENTRAL EDITORIAL SOFTWARE#
MediaCentral | Editorial Management delivers intuitive media management to give everyone-from small editorial teams to global media enterprises-the speed, collaboration and efficiency needed to take on the most demanding projectsĪvid® ( Nasdaq: AVID), the leading technology provider of software tools and platforms that power the media and entertainment industry, today announced the immediate availability of MediaCentral® | Editorial Management, an all-inclusive collaboration platform that empowers entire teams to take part in media creation workflows. Avid Announces Availability of MediaCentral | Editorial Management for Post Production Workflows
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